A Fantastic New Video Tool To Easily Promote Your Content

June 21, 2017

Welcome to Episode 9 of the BlueBird Podcast.

My special Guest today is Michael Cheng, co-founder of Lumen5

Lumen5 is a brand new tool that creates short videos from any link. It uses artificial intelligence to analyze the text content and matches it up with images and video clips from royalty free sites to provide a draft slideshow video with text overlays that you can edit or publish directly.

Here is a quick how-to video I created shortly after discovering Lumen5:

 

In the interview, Michael and I talk about what prompted the 5 people behind the tool to create it, what it does and what the next features might be. We talk about the fact that Lumen5 is free right now and Michael is very convincing when he says that there will always be a free version. At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received. Unfortunately, sections of the interview were scrambled by the recording software. I have tried to summarize what was said in the sections that were unusable.

At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received. Unfortunately, sections of the interview were scrambled by the recording software. I have tried to summarize what was said in the sections that were unusable.

Unfortunately, sections of the interview were scrambled by the recording software. I have tried to summarize what was said in the sections that were unusable.

I invite you to listen to the podcast and tell me what you think in the comments or by email: podcast@bluebird.audio .

Links Mentioned

Lumen5: https://lumen5.com/ Problogger Podcast episode 197: https://problogger.com/podcast/facebook-viral-videos-tool/

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Help Me End Youth Homelessness [BlueBird Podcast Minisode]

June 16, 2017

Welcome to the first Minisode of the BlueBird Podcast.

Did you know that at any given night over 6000 young Canadians have no place to sleep?

Earlier this year we observed first hand how easily young people can slip into homelessness and how little the Ministry of Children & Families can do to prevent this. We also had the opportunity to witness the wonderful work our local Boys and Girls Club does to fill this gap.

We were very impressed by how this organization helps fill the gap between struggling families and government services.

The Boys & Girls Clubs of Canada rely on donations from the public to finance all the work they do. For the month of June, The Home Depot is organizing the “Orange Door Project” where customers can make a donation at the checkout and 100% of these donations go to local Boys & Girls Clubs.

I have decided to support this initiative by donating $10 of any consulting hour booked in June to our local Orange Door Project.

To launch this program I have created new service packages I call  “pick my brain” sessions designed to help you improve your social media and content marketing efforts.

Over the last seven years, I have helped many small business owners, organizations, and individuals to be more effective with their social media and content marketing efforts.

I help create social media strategies, provide outsourced community management services and coach groups and individuals to use Facebook, Twitter, Instagram, their blog and other tools effectively.

Often I get asked to meet people for coffee or to set up a one-off session to discuss the overall strategy or help a business improve a particular area of their online marketing.

To make it easier to do this I have set up a simple booking tool that you can find on my website.

You can simply pick a time that works for you and I will send you a link. We then meet face to face using our computers and I will send you a recording of our call afterward.

Topics we could discuss are for example:

  • Strategies on how to connect with your customers online
  • Facebook pages
  • Facebook Ads
  • Instagram
  • Twitter
  • Email Marketing
  • Using WordPress
  • Blogging
  • Search Engine Optimization
  • Creating videos or effective images

To kick this off I will donate $10 from every pick my brain session booked in June to fight youth homelessness.

I’m looking forward to helping you!

Oh hey, one more thing – if you are signed up to my email list you can get one of my short sessions for free!

I invite you to listen to the podcast and tell me what you think in the comments or by email: podcast@bluebird.audio .

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Ignite Your Blog Content – Hugh Culver Introduces SOS

June 7, 2017

My special Guest today is Hugh Culver

Hugh Culver’s business enterprises have included creating the world’s most exclusive adventure tours, operating a private airline in Southern Chile, pioneering eco-whale watching, and teaching as a university professor.
His adventure exploits have taken him from the Arctic to the Antarctic, from mountain peaks to whitewater rapids and even included golfing at the North Pole.

Hugh is the author of Give me a Break-the art of making time work for you.

His insights and writings on personal leadership are sought after
by leading organizations, including Imperial Oil, Shoppers Drug
Mart, Royal Bank of Canada, Investors Group, Western Union,
Suncor, Telus, United Way, and the Red Cross.

In this podcast episode, Hugh Introduces "Get SOS" to us. The SOS team reads your blog posts and creates a series of social media updates to promote your blog. It doesn't replace the need to be active in your social media efforts (otherwise I wouldn't post this :-) ) but it takes care of a lot of the work involved in the content promotion.

Because Hugh and his team are so involved in the blogging world, he also shares helpful blogging tips in general.

I invite you to listen to the podcast and tell me what you think in the comments or by email: podcast@bluebird.audio .

Links Mentioned

Hugh's personal website: hughculver.com

Get SOS: getsos.net

Help me fight youth homelessness this June!

Earlier this year we observed first hand how easily young people can slip into homelessness and how little the Ministry of Children & Families can do to prevent this. We also had the opportunity to witness the wonderful work our local Boys and Girls Club does to fill this gap.

A friend of our teenage son had been kicked out at home and after a few weeks of couch-surfing, we agreed to offer her our spare room as a temporary home to prevent her from having to sleep on the streets. The only alternative the ministry offered her was to spend nights in a shelter. This is a great alternative in some cases, but not in this one. Other than what we could do, there seemed to be no help available and the case was stuck in a bureaucratic jungle for weeks.

The only help came from the local Boys and Girls Club that provided the service of their own social worker that who helped the 16-year-old girl to deal with the situation and stay in school.

We were very impressed by how this organization helps fill the gap between struggling families and government services.

Frithjof Orange Door

The Boys & Girls Clubs of Canada rely on donations from the public to finance all the work they do. For the month of June The Home Depot is organizing the "Orange Door Project" where customers can make a donation at the checkout and 100% of these donations go to local Boys & Girls Clubs.

I have decided to support this initiative by donating $10 of any consulting hour booked in June to our local Orange Door Project.

To launch this program I have created new service packages from social media training sessions to "pick my brain" sessions designed to help you improve your social media and content marketing efforts.

There are three ways for you to get involved:

  1. Book a consulting or training session with me. Simply go to the "Pick My Brain" page on my website and find a time that works with your schedule. I will donate $10 from every hour booked to the Orange Door Project
  2. Donate directly to the campaign at Canada Helps https://www.canadahelps.org/dn/30658 (please select the Kelowna store)
  3. Go to your local Home Depot and buy an Orange Door at the checkout

Thank you for helping me to give young people a safe place!

Frithjof

Sponsors

Pick My Brain
Web Hosting

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Vicki McLeod #Untrending

May 24, 2017

Welcome to Episode 7 of the BlueBird Podcast.

My special Guest today is Vicki McLeod.

Vicki McLeod

Vicki and I talk about her recent book #Untrending. It is a small book filled with wisdom. Vicki caused me to think about our obsession of being “always on” and she is challenging the notion that everybody has to hustle more all the time to survive in today’s online world.

“Vicki is a writer, coach consultant, and award-winning entrepreneur. You can find her online at vickimcleod.com and offline in the beautiful Fraser Valley, in pajamas, making something” (From the book cover)

Vicki’s book #Untrending caused me to think about my own FOMO (Fear of missing out). We talk about this as well as the challenge to coach others to produce an amount of content that is effective without losing their privacy and peacefulness.

I invite you to listen to the podcast and tell me what you think in the comments or by email: podcast@bluebird.audio .

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Voices from Social Media Camp 2017

May 11, 2017

I went to the Social Media Camp conference in Victoria BC last week and I loved the whole experience! This conference has the right mix of being big enough to feature interesting content and small enough so you don't get lost and you have an opportunity to hang out with the incredible speakers and other professionals. (check out last podcast episode of the BlueBird Podcast for more information on the agenda)

I was inspired by what I experienced and I am determined to let you take part in this newfound inspiration by creating content around what I learned and the people I met. I am planning to bring you podcast interviews with some of the new and old friends I met at the conference.

But at first, I am taking you with me to Social Media Camp. I managed to capture some soundbites from the conference.

In this short episode, you will hear from

I would love to hear what you think about the podcast or if you have questions about Social Media Camp. please send me an email at podcast@bluebird.academy.

Ms-Candy-Blog-compressor.jpg 

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Social Media Camp is Next Week - A Look at This Incredible Conference

April 26, 2017

For this episode of the BlueBird Podcast, I have decided to introduce a Social Media Conference that I will be attending next week. Social Media Camp takes place in Victoria BC on May 3rd and 4th.

Let's take a walk through the conference agenda together!

If you have any questions, please don't hesitate to email me at podcast@bluebird.audio.

I'm looking forward to meeting old and new friends at the conference. If you listened to this podcast and are at the conference, please come and say hi!

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Digital Hallway – Teaching Social Media in Schools

April 4, 2017

Show Notes

Special Guest
 
 

Sean Smith

Sean is a Professional Social Media Educator with a focus on helping parents, teachers, and teens understand how to use their Social Media effectively. He is a passionate advocate for Cyber Safety and fighting Cyber-Bullying and is working towards getting Social Media Education added to the school curriculum in BC. He also speaks to professional organizations and at conferences about effective use of Social Media.

Sean lives in Campbell River BC with his wife and two teenage boys.

 
 

When Sean Smith realized that businesses were struggling to find employees that were able to handle their Social Media tools he realized that we were dealing with a whole generation that has grown up teaching themselves how to use these new tools but had never been taught. Schools and teachers aren't equipped to fill this gap yet so Sean started developing the Digital Hallway project, an online resource for parents, teachers, and teens. That is the topic of today's episode.

Do you have any questions or comments? Please email me at podcast@bluebird.audio

 

Links

Links I mentioned in the episode
 

 

The Digital Hallway

Meet Sean and me at Social Media Camp in Victoria, BC on May 3rd and 4th 2017.

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Practical Ways To Spot Fake News Like A Journalist

March 21, 2017

Special Guest: Adrian Nieoczim

Adrian is currently a freelance journalist for CBC radio. He has a 10-year history in journalism, from working for a newspaper, an online news magazine and freelance journalist for major national publications like the Globe & Mail as well as other radio and digital publications.

Welcome to Episode 3 of the BlueBird Podcast!

While I was researching for a blog post about how to avoid spreading fake news I realized that while all of us are becoming curators and editors of news in our lives, there are those that are consciously working on this every day – journalists.

Journalists have long helped us discover news and interpreted it for us. But the success of this big task is not something I would like to discuss today. The Internet, Social Media and mobile devices have enabled us to take part in reporting and sharing news close to us. Generally this is a very good thing, in my opinion.

But there is a dark side to this new opportunity. Without getting too political here, the 2016 US election has shown us the ugly side of social media. The term "Fake News" is everywhere these days. It's prominently over-used by the US president and his administration. The number of fake stories reported by different sources is so large that fact checking seems next to impossible (which is part of the problem).

I decided to ask my friend Adrian Nieoczym to tell us how a journalist makes sure not to spread false information. Adrian is one of the journalists I trust and his answers in the interview illustrate why this trust is justified. I know from personal experience that he doesn’t just take anyone’s word as truth without being able to back up the story.

As a content creator, I have enormous respect for journalists that cultivate the craft of fact checking their sources. I am thrilled to talk to one of these heroes of mine Adrian Nieoczim, today. He will tell us how he goes about fact checking stories he finds and hears. This will help us learn and apply best practices for sharing and interpreting news we find on social media and other Internet resources.

Links I mentioned in the episode

Adrian's Website: https://nieoview.com/

Here is a post I wrote in 2011 about the future of Social Media and Journalism: Is Social Media a News Network?

How To Avoid Spreading Fake News Like A Pro

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The Quality of Your Headline is Essential

March 8, 2017

Special Guest: Larry Arrance

My friend Larry Arrance of Cornerstone Consultants is a professional "Wordsmith", a copywriter with a wealth of experience in all kinds of copywriting areas. He has published several books and regularly teaches writing workshops. Larry helps business owners and professionals to get their message across with more clarity and power.

He is a published author of several books and has delivered over 2400 workshops on personal and professional development. Larry's "Unleash the Author Within" writing workshops and coaching have helped many people become better writers and a number of them have published successful books.

Welcome to Episode 2 of the BlueBird Podcast!

Headlines, email subject lines, tweets and other social media updates are an essential element of content marketing. It doesn't matter how great your content is or how much time you spent producing that great video. If the headline doesn't draw us in, few people will choose to spend their time with it.
Think about a magazine or newspaper..... ummm sorry you might not remember. Think about your last google search. After you enter the search and see the results on page one you scan down the results and choose, by the headline which link to click on.
At the same time, many of us treat headlines as an afterthought. Larry Arrance, my guest on today's podcast, has some great hands-on tips about how to create better headlines. He also agreed to send out a very valuable swipe file filled with proven headline templates.
 

Here are some tips Larry gave us:

Larry's formula for promotional content:

  • I - Interrupt
  • E - Engage
  • E - Educate
  • O - Offer
  • The headline comes first before the actual email or blog. That doesn't mean you are stuck with it. But the headline also guides what you are putting into the blog.
  • WIIFM > What's in it for me. Whatever you are writing has to be relevant to what your audience is doing.
  • Stay away from headlines that promise something when your content is about something else. People feel duped and won't trust you anymore.
  • Email subject lines will follow the same pattern but with email, you will have to be much shorter. A lot of people use the preview window that also shows the first line of the email. So the beginning line of your email is very important for the open rate.
  • Keep your email subject lines tight - 7 words max. That's why that first line is so important.
  • If you can spare ten minutes a day you can write two books a year!
  • Give yourself two or three headlines that best match up with the content.
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Social Media Gives Wings to Word of Mouth

February 23, 2017

Special Guest: Roy Prevost

Roy Prevost is an entrepreneur, international speaker, futurist and a best-selling author who forecasts trends in leadership, customer service and management in the 21stCentury. He is unique in North America in the area of preparing small business for the upcoming generation of millennials and the Z generation.

With over 25 years of experience in all facets of management and leadership, Roy is a seasoned professional who has delivered more than 350 workshops on customer service and how to create an environment of trust, openness, and contribution within your organization.

Roy delivers real stories from the real world with real solutions.

Welcome to Episode 1 of the BlueBird Podcast!

Word of mouth is one of the biggest drivers for almost any business and it is at the core of and social media.

In my interview with Roy Prevost we learn about the importance of word of mouth and, I explain why Social Media is an important amplifier for these messages.

Timeline:

  • Intro
  • Interview
  • Social Media Gives Wings To Word of Mouth
  • Sponsors
  • Bloopers

Please let me know in the comments how you liked this episode!

Links

Links I mentioned in the episode
 

Roy Prevost

Sponsors

Web Hosting

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