Social Media Camp is Next Week - A Look at This Incredible Conference

April 26, 2017

For this episode of the BlueBird Podcast, I have decided to introduce a Social Media Conference that I will be attending next week. Social Media Camp takes place in Victoria BC on May 3rd and 4th.

Let's take a walk through the conference agenda together!

If you have any questions, please don't hesitate to email me at

I'm looking forward to meeting old and new friends at the conference. If you listened to this podcast and are at the conference, please come and say hi!


Digital Hallway – Teaching Social Media in Schools

April 4, 2017

Show Notes

Special Guest

Sean Smith

Sean is a Professional Social Media Educator with a focus on helping parents, teachers, and teens understand how to use their Social Media effectively. He is a passionate advocate for Cyber Safety and fighting Cyber-Bullying and is working towards getting Social Media Education added to the school curriculum in BC. He also speaks to professional organizations and at conferences about effective use of Social Media.

Sean lives in Campbell River BC with his wife and two teenage boys.


When Sean Smith realized that businesses were struggling to find employees that were able to handle their Social Media tools he realized that we were dealing with a whole generation that has grown up teaching themselves how to use these new tools but had never been taught. Schools and teachers aren't equipped to fill this gap yet so Sean started developing the Digital Hallway project, an online resource for parents, teachers, and teens. That is the topic of today's episode.

Do you have any questions or comments? Please email me at



Links I mentioned in the episode


The Digital Hallway

Meet Sean and me at Social Media Camp in Victoria, BC on May 3rd and 4th 2017.


Practical Ways To Spot Fake News Like A Journalist

March 21, 2017

Special Guest: Adrian Nieoczim

Adrian is currently a freelance journalist for CBC radio. He has a 10-year history in journalism, from working for a newspaper, an online news magazine and freelance journalist for major national publications like the Globe & Mail as well as other radio and digital publications.

Welcome to Episode 3 of the BlueBird Podcast!

While I was researching for a blog post about how to avoid spreading fake news I realized that while all of us are becoming curators and editors of news in our lives, there are those that are consciously working on this every day – journalists.

Journalists have long helped us discover news and interpreted it for us. But the success of this big task is not something I would like to discuss today. The Internet, Social Media and mobile devices have enabled us to take part in reporting and sharing news close to us. Generally this is a very good thing, in my opinion.

But there is a dark side to this new opportunity. Without getting too political here, the 2016 US election has shown us the ugly side of social media. The term "Fake News" is everywhere these days. It's prominently over-used by the US president and his administration. The number of fake stories reported by different sources is so large that fact checking seems next to impossible (which is part of the problem).

I decided to ask my friend Adrian Nieoczym to tell us how a journalist makes sure not to spread false information. Adrian is one of the journalists I trust and his answers in the interview illustrate why this trust is justified. I know from personal experience that he doesn’t just take anyone’s word as truth without being able to back up the story.

As a content creator, I have enormous respect for journalists that cultivate the craft of fact checking their sources. I am thrilled to talk to one of these heroes of mine Adrian Nieoczim, today. He will tell us how he goes about fact checking stories he finds and hears. This will help us learn and apply best practices for sharing and interpreting news we find on social media and other Internet resources.

Links I mentioned in the episode

Adrian's Website:

Here is a post I wrote in 2011 about the future of Social Media and Journalism: Is Social Media a News Network?

How To Avoid Spreading Fake News Like A Pro

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The Quality of Your Headline is Essential

March 8, 2017

Special Guest: Larry Arrance

My friend Larry Arrance of Cornerstone Consultants is a professional "Wordsmith", a copywriter with a wealth of experience in all kinds of copywriting areas. He has published several books and regularly teaches writing workshops. Larry helps business owners and professionals to get their message across with more clarity and power.

He is a published author of several books and has delivered over 2400 workshops on personal and professional development. Larry's "Unleash the Author Within" writing workshops and coaching have helped many people become better writers and a number of them have published successful books.

Welcome to Episode 2 of the BlueBird Podcast!

Headlines, email subject lines, tweets and other social media updates are an essential element of content marketing. It doesn't matter how great your content is or how much time you spent producing that great video. If the headline doesn't draw us in, few people will choose to spend their time with it.
Think about a magazine or newspaper..... ummm sorry you might not remember. Think about your last google search. After you enter the search and see the results on page one you scan down the results and choose, by the headline which link to click on.
At the same time, many of us treat headlines as an afterthought. Larry Arrance, my guest on today's podcast, has some great hands-on tips about how to create better headlines. He also agreed to send out a very valuable swipe file filled with proven headline templates.

Here are some tips Larry gave us:

Larry's formula for promotional content:

  • I - Interrupt
  • E - Engage
  • E - Educate
  • O - Offer
  • The headline comes first before the actual email or blog. That doesn't mean you are stuck with it. But the headline also guides what you are putting into the blog.
  • WIIFM > What's in it for me. Whatever you are writing has to be relevant to what your audience is doing.
  • Stay away from headlines that promise something when your content is about something else. People feel duped and won't trust you anymore.
  • Email subject lines will follow the same pattern but with email, you will have to be much shorter. A lot of people use the preview window that also shows the first line of the email. So the beginning line of your email is very important for the open rate.
  • Keep your email subject lines tight - 7 words max. That's why that first line is so important.
  • If you can spare ten minutes a day you can write two books a year!
  • Give yourself two or three headlines that best match up with the content.

Social Media Gives Wings to Word of Mouth

February 23, 2017

Special Guest: Roy Prevost

Roy Prevost is an entrepreneur, international speaker, futurist and a best-selling author who forecasts trends in leadership, customer service and management in the 21stCentury. He is unique in North America in the area of preparing small business for the upcoming generation of millennials and the Z generation.

With over 25 years of experience in all facets of management and leadership, Roy is a seasoned professional who has delivered more than 350 workshops on customer service and how to create an environment of trust, openness, and contribution within your organization.

Roy delivers real stories from the real world with real solutions.

Welcome to Episode 1 of the BlueBird Podcast!

Word of mouth is one of the biggest drivers for almost any business and it is at the core of and social media.

In my interview with Roy Prevost we learn about the importance of word of mouth and, I explain why Social Media is an important amplifier for these messages.


  • Intro
  • Interview
  • Social Media Gives Wings To Word of Mouth
  • Sponsors
  • Bloopers

Please let me know in the comments how you liked this episode!


Links I mentioned in the episode

Roy Prevost


Web Hosting


Episode 0 Welcome to the BlueBird Podcast

February 10, 2017

Welcome to episode 0 of the BlueBird Podcast!
I call this "Episode 0" because:
1. It's all about me and this podcast rather than focussing on value for you.

2. It is literally the first episode I have recorded and I apologize for the fact that it is a little rough around the edges.

The BlueBird Podcast is a new way to provide valuable content for my audience and if you are reading this you are my audience. Thank you for stopping by.


  • I go into what a podcast actually is and how to subscribe to it. Did you notice the subscribe buttons at the top?
  • Why I decided to start podcasting
  • What I am going to talk about
  • What I am going to avoid
  • My favourite podcasts

I hope you enjoy this little introduction to the BlueBird podcast and decide to subscribe to it!

Please let me know how you liked it in the comments!