The Magic That Happens When You Truly Serve Every Day

August 2, 2017

This episode of the BlueBird podcast is the most inspirational one I have recorded so far. What Martin said moved me so much that I am going to take his challenge. But more on that later.

I invite you to listen to this fascinating interview and let me know what you think either in the comments or by sending an email to podcast@bluebird.audio.  

My guest today is Martin Stellar

We met Martin in Episode 11 as part of the Missinglettr team. Martin is the affiliate and community manager at Missinglettr. He also has a business centered around coaching ambitious entrepreneurs in order to grow their business.

Martin is a recovering monk and a professional creative. Find out more about him at martinstellar.com

I found a lot of parallels between Martin and myself. Not the recovering monk part :-) but the fact that we both use all of our life experience and everything we learned along the way to help our customers.

Martin sends a daily email to his list. His emails are inspirational and helpful; they are never spammy or boring. The focus of his emails is to serve his readers.

This is a challenge in itself because you have to earn your readers' trust every day. If you betray this trust they unsubscribe. 

I find this trend very interesting: On one hand, you have a growing number of tools to reduce the amount of email you get. On the other hand, more and more people sign up to daily emails. The key is to create email campaigns that don't focus on selling to your list but serve your audience instead.

As a bonus, Martin's emails feature his own unique illustrations. Sign up to Martin's list here: martinstellar.com Of course, this task seems very daunting but Martin shares very valuable tips on how to make this work.

Martin's challenge to all of us:

Send a daily email to your list for 30 days and see what happens. Send a daily email to your list for 30 days and see what happens.

I'm taking Martin up on this challenge:

I am starting a list that I call my "Almost Daily Email" list. Almost because I will only send it on weekdays.  My own challenge will start on my birthday on August 15th and run for thirty days. At that point, I will all decide if I want to continue. 

Sign up here: https://www.businessbluebird.com/daily

What would make a daily email valuable to you?

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