Does Politics Belong in Business - Minisode of the BlueBIrd Podcast

August 20, 2017
 
Welcome! My name is Frithjof Petscheleit and this is a minisode of the Bluebird Podcast. Minisodes are podcast episodes that I publish outside of the regular schedule. To catch all my podcast episodes, please go to www.bluebird.audio and subscribe. You can also email me at podcast@bluebird.audio and I will send you a link.
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This episode is from a Facebook live call I had with Matt Stewart - The Bearded Leader on August 18th to discuss the question "Does politics belong in business"
 
Matt Stewart is a no bullshit activator of potential. His No Excuses, Now What approach has been fostered & developed over the past 20+ years of coaching, collaborating and advising Senior Leaders across North America.
 
Matt takes this experience as an executive coach to the business leaders of the future by teaching leadership at the Centre for Arts and Technology in Kelowna as well as in giving TED talks and presentations at events and conferences all over the world.
 
After the events in Charlottesville last weekend where white supremacist groups staged a rally and a terrorist subsequently killed and injured counter-protestors. The world was shocked to hear support for the racist groups from the president of the United States.
 
This caused many business leaders of small and very large companies to break their silence on political issues and speak out in opposition to the president and the racist views of the protesters.
 
Both Matt, who teaches executive leadership and I, as a coach to small business people, would usually warn our students about voicing our political views in a business setting. In this recording of our Facebook live event on August 18th we discuss our thoughts about this.
 
If you would rather see the stream as a video and join the discussion, please head over to www.bluebird.audio and find the episode page.
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Bryan Kramer about Effective Facebook Groups (EP13)

August 16, 2017

I am so excited to present an interview with the incredible Bryan Kramer on episode 13 of the BlueBird Podcast. (And my inner fanboy is jumping up and down!)

Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.

With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.

Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.

His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.

A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic.

http://www.bryankramer.com

Since I wrote my post The Three Faces of Facebook in 2015 Facebook groups have come a long way. Today we can witness many successful groups that have thousands of members. Facebook groups are great for finding support and finding people that are interested in the same topics. Done right, a group can be an awesome "Alpha Audience" as Mark Schaefer calls it.

Facebook groups can also be a great way of adding a community to your membership website.

I am currently in over 80 Facebook groups and most of them are either dormant or have so little use to me that I turned off all notifications. There are others though that I visit and participate in every day. Two of them are by Bryan Kramer and his team.

In this BlueBird Podcast episode, I talk to Bryan about what makes a Facebook group successful?

I invite you to listen to the end when Bryan makes a very generous offer.

Bryan points out some keys to making a Facebook group successful.
It starts with the onboarding process. By vetting that you only get the right people into your group you can learn what is important to them and you can refuse to accept spammers and other characters you don't want.

The first six months of a new Facebook group are crucial because that's when you set the culture and the tone of the group. After that, you have a core group of people that participate and help to keep the culture of the group alive.

The rules don't have to be complicated. Bryan's groups have two simple rules:

  1. Post content to educate others
  2. Ask for help

Here is the link to the Human Marketing Hub group: http://www.humanmarketinghub.com

The other group is part of the Human Marketing Club, a very useful membership site. Bryan has generously offered this free 10-day trial that includes access to the Facebook group: https://ownyourline.samcart.com/products/oyl-membership-10-day-trial-39month/ (From the time you click you have 3 days to make a decision as represented by the counter).

I hope you enjoyed Episode 13 of the BlueBird Podcast!

This week's podcast is "sponsored" by my own membership website (that also includes a Facebook Group).BlueBird Academy logo

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The Magic That Happens When You Truly Serve Every Day

August 2, 2017

This episode of the BlueBird podcast is the most inspirational one I have recorded so far. What Martin said moved me so much that I am going to take his challenge. But more on that later.

I invite you to listen to this fascinating interview and let me know what you think either in the comments or by sending an email to podcast@bluebird.audio.  

My guest today is Martin Stellar

We met Martin in Episode 11 as part of the Missinglettr team. Martin is the affiliate and community manager at Missinglettr. He also has a business centered around coaching ambitious entrepreneurs in order to grow their business.

Martin is a recovering monk and a professional creative. Find out more about him at martinstellar.com

I found a lot of parallels between Martin and myself. Not the recovering monk part :-) but the fact that we both use all of our life experience and everything we learned along the way to help our customers.

Martin sends a daily email to his list. His emails are inspirational and helpful; they are never spammy or boring. The focus of his emails is to serve his readers.

This is a challenge in itself because you have to earn your readers' trust every day. If you betray this trust they unsubscribe. 

I find this trend very interesting: On one hand, you have a growing number of tools to reduce the amount of email you get. On the other hand, more and more people sign up to daily emails. The key is to create email campaigns that don't focus on selling to your list but serve your audience instead.

As a bonus, Martin's emails feature his own unique illustrations. Sign up to Martin's list here: martinstellar.com Of course, this task seems very daunting but Martin shares very valuable tips on how to make this work.

Martin's challenge to all of us:

Send a daily email to your list for 30 days and see what happens. Send a daily email to your list for 30 days and see what happens.

I'm taking Martin up on this challenge:

I am starting a list that I call my "Almost Daily Email" list. Almost because I will only send it on weekdays.  My own challenge will start on my birthday on August 15th and run for thirty days. At that point, I will all decide if I want to continue. 

Sign up here: https://www.businessbluebird.com/daily

What would make a daily email valuable to you?

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Missinglettr - Amazing Social Media Posts Made For You

July 19, 2017

Welcome to Episode 11 of the BlueBird Podcast

Today I am excited to interview the gentlemen behind Missinglettr* A tool that I have discovered recently that automagically creates and schedules Social Media posts, complete with images based on my text.

I invite you to listen to this interesting interview and let me know what you think either in the comments or by sending an email to podcast@bluebird.audio.

 

I have two guests today:

Ben from MissinglettrBenjamin Dell is the founder and CEO at Missinglettr. He previously owned a web agency for over 10 years and during this time launched a number of startups (one of which was acquired last year).

MArtin from MissinglettrMartin Stellar is a recovering monk who became a business coach for ambitious entrepreneurs. As such he serves as Missinglettr's marketing and business advisor. In his free time he listens to podcasts, draws illustrations, and likes to go sailing (on occasion, all at the same time).

 

 

 

 

When Ben worked in his agency he learned that a lot of work goes into promoting a piece of content after it is written. With so many articles created online every day it is important to share your content in the most efficient way. 

Missinglettr scans your blog and when the tool finds a new post, it creates a campaign from the text it finds. It even creates shareable text images like this:

Missinglettr Image

You can edit and approve each post and when everything is done, you hit a button and nine unique pieces of content are shared on the social media platforms you choose. With time you create a library of posts that will fill your social media broadcasting queue so you can concentrate on answering questions and creating fresh content.

Missinglettr is pretty slick already but Ben and Martin have a lot of plans. Very soon it will be possible to edit the share images to give them your own branding and edit the text used. The users also requested the ability to control the schedule better, so that will be coming soon.

I was very impressed by the drive and dedication of Ben and Martin and look forward to working with Missinglettr in the future!

Links Mentioned

Missinglettr.com *

Missinglettr logo

* I like this tool so much that I became an affiliate for it. Learn more about what that means in my post: "What is an Affiliate"

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Fascinating Insights About Conscious Capitalism From Janet Fouts

July 5, 2017

My guest today is Janet Fouts.

As the Founder and CEO of Tatu Digital Media, Janet Fouts brings a fresh perspective to social media marketing. Instead of the often-used scattershot approach, Janet believes in the surprising power of mindfulness, authenticity, and generosity. With twenty years of experience working with both Fortune 50 firms as well as tiny startups, Janet’s knowledge is extensive yet practical. If you want thoughtful, effective social media strategies that build long-term customer relationships, talk to Janet Fouts.

Janet is a best-selling author, having written 6 books on social media marketing, the most recent of which, “Mindful Social Marketing- How authenticity and generosity are transforming marketing” is available on Amazon. Janet also blogs at http://mindfulsocialmarketing.com and http://janetfouts.com and you can reach her on Twitter @JFouts

Show Notes

Welcome to Episode 10 of the BlueBird Podcast

Today I talk with Janet Fouts about "conscious capitalism". Businesses that are really conscious about how they affect the world around them practice conscious capitalism. 

In her article The Conscious Company Leaders Forum Janet goes into more detail about the companies that have realized that profitability doesn't automatically mean forgetting about everything else. As a Social Media professional I found this approach especially interesting because as we humanize marketing by adding a social element, the human connection becomes the key to success.

Janet introduces us to the term "triple bottom line": People, Planet and Profit. But conscious capitalism adds more factors to the equation:

  • The purpose of the business
  • The good that it's going to do in the world

I really think that this trend for companies to become more than money making machines fits well into our times where technologies and Social Media enable us to easily connect between companies and customers.

I invite you to listen to this interesting interview with Janet Fouts and let me know what you think either in the comments or by sending an email to podcast@bluebird.audio.

Links Mentioned

Tatu Digital Media

Blog and Podcast http://mindfulsocialmarketing.com

Janetfouts.com

Janet's Book Mindful Social Marketing- How authenticity and generosity are transforming marketing

Twitter @JFouts

Blog Post: Conscious Company Leaders

ConsciousCapitalism.org

Find more episodes and subscription links at www.bluebird.audio

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A Fantastic New Video Tool To Easily Promote Your Content

June 21, 2017

Welcome to Episode 9 of the BlueBird Podcast.

My special Guest today is Michael Cheng, co-founder of Lumen5

Lumen5 is a brand new tool that creates short videos from any link. It uses artificial intelligence to analyze the text content and matches it up with images and video clips from royalty free sites to provide a draft slideshow video with text overlays that you can edit or publish directly.

Here is a quick how-to video I created shortly after discovering Lumen5:

 

In the interview, Michael and I talk about what prompted the 5 people behind the tool to create it, what it does and what the next features might be. We talk about the fact that Lumen5 is free right now and Michael is very convincing when he says that there will always be a free version. At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received. Unfortunately, sections of the interview were scrambled by the recording software. I have tried to summarize what was said in the sections that were unusable.

At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received. Unfortunately, sections of the interview were scrambled by the recording software. I have tried to summarize what was said in the sections that were unusable.

Unfortunately, sections of the interview were scrambled by the recording software. I have tried to summarize what was said in the sections that were unusable.

I invite you to listen to the podcast and tell me what you think in the comments or by email: podcast@bluebird.audio .

Links Mentioned

Lumen5: https://lumen5.com/ Problogger Podcast episode 197: https://problogger.com/podcast/facebook-viral-videos-tool/

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Help Me End Youth Homelessness [BlueBird Podcast Minisode]

June 16, 2017

Welcome to the first Minisode of the BlueBird Podcast.

Did you know that at any given night over 6000 young Canadians have no place to sleep?

Earlier this year we observed first hand how easily young people can slip into homelessness and how little the Ministry of Children & Families can do to prevent this. We also had the opportunity to witness the wonderful work our local Boys and Girls Club does to fill this gap.

We were very impressed by how this organization helps fill the gap between struggling families and government services.

The Boys & Girls Clubs of Canada rely on donations from the public to finance all the work they do. For the month of June, The Home Depot is organizing the “Orange Door Project” where customers can make a donation at the checkout and 100% of these donations go to local Boys & Girls Clubs.

I have decided to support this initiative by donating $10 of any consulting hour booked in June to our local Orange Door Project.

To launch this program I have created new service packages I call  “pick my brain” sessions designed to help you improve your social media and content marketing efforts.

Over the last seven years, I have helped many small business owners, organizations, and individuals to be more effective with their social media and content marketing efforts.

I help create social media strategies, provide outsourced community management services and coach groups and individuals to use Facebook, Twitter, Instagram, their blog and other tools effectively.

Often I get asked to meet people for coffee or to set up a one-off session to discuss the overall strategy or help a business improve a particular area of their online marketing.

To make it easier to do this I have set up a simple booking tool that you can find on my website.

You can simply pick a time that works for you and I will send you a link. We then meet face to face using our computers and I will send you a recording of our call afterward.

Topics we could discuss are for example:

  • Strategies on how to connect with your customers online
  • Facebook pages
  • Facebook Ads
  • Instagram
  • Twitter
  • Email Marketing
  • Using WordPress
  • Blogging
  • Search Engine Optimization
  • Creating videos or effective images

To kick this off I will donate $10 from every pick my brain session booked in June to fight youth homelessness.

I’m looking forward to helping you!

Oh hey, one more thing – if you are signed up to my email list you can get one of my short sessions for free!

I invite you to listen to the podcast and tell me what you think in the comments or by email: podcast@bluebird.audio .

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Ignite Your Blog Content – Hugh Culver Introduces SOS

June 7, 2017

My special Guest today is Hugh Culver

Hugh Culver’s business enterprises have included creating the world’s most exclusive adventure tours, operating a private airline in Southern Chile, pioneering eco-whale watching, and teaching as a university professor.
His adventure exploits have taken him from the Arctic to the Antarctic, from mountain peaks to whitewater rapids and even included golfing at the North Pole.

Hugh is the author of Give me a Break-the art of making time work for you.

His insights and writings on personal leadership are sought after
by leading organizations, including Imperial Oil, Shoppers Drug
Mart, Royal Bank of Canada, Investors Group, Western Union,
Suncor, Telus, United Way, and the Red Cross.

In this podcast episode, Hugh Introduces "Get SOS" to us. The SOS team reads your blog posts and creates a series of social media updates to promote your blog. It doesn't replace the need to be active in your social media efforts (otherwise I wouldn't post this :-) ) but it takes care of a lot of the work involved in the content promotion.

Because Hugh and his team are so involved in the blogging world, he also shares helpful blogging tips in general.

I invite you to listen to the podcast and tell me what you think in the comments or by email: podcast@bluebird.audio .

Links Mentioned

Hugh's personal website: hughculver.com

Get SOS: getsos.net

Help me fight youth homelessness this June!

Earlier this year we observed first hand how easily young people can slip into homelessness and how little the Ministry of Children & Families can do to prevent this. We also had the opportunity to witness the wonderful work our local Boys and Girls Club does to fill this gap.

A friend of our teenage son had been kicked out at home and after a few weeks of couch-surfing, we agreed to offer her our spare room as a temporary home to prevent her from having to sleep on the streets. The only alternative the ministry offered her was to spend nights in a shelter. This is a great alternative in some cases, but not in this one. Other than what we could do, there seemed to be no help available and the case was stuck in a bureaucratic jungle for weeks.

The only help came from the local Boys and Girls Club that provided the service of their own social worker that who helped the 16-year-old girl to deal with the situation and stay in school.

We were very impressed by how this organization helps fill the gap between struggling families and government services.

Frithjof Orange Door

The Boys & Girls Clubs of Canada rely on donations from the public to finance all the work they do. For the month of June The Home Depot is organizing the "Orange Door Project" where customers can make a donation at the checkout and 100% of these donations go to local Boys & Girls Clubs.

I have decided to support this initiative by donating $10 of any consulting hour booked in June to our local Orange Door Project.

To launch this program I have created new service packages from social media training sessions to "pick my brain" sessions designed to help you improve your social media and content marketing efforts.

There are three ways for you to get involved:

  1. Book a consulting or training session with me. Simply go to the "Pick My Brain" page on my website and find a time that works with your schedule. I will donate $10 from every hour booked to the Orange Door Project
  2. Donate directly to the campaign at Canada Helps https://www.canadahelps.org/dn/30658 (please select the Kelowna store)
  3. Go to your local Home Depot and buy an Orange Door at the checkout

Thank you for helping me to give young people a safe place!

Frithjof

Sponsors

Pick My Brain
Web Hosting

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Vicki McLeod #Untrending

May 24, 2017

Welcome to Episode 7 of the BlueBird Podcast.

My special Guest today is Vicki McLeod.

Vicki McLeod

Vicki and I talk about her recent book #Untrending. It is a small book filled with wisdom. Vicki caused me to think about our obsession of being “always on” and she is challenging the notion that everybody has to hustle more all the time to survive in today’s online world.

“Vicki is a writer, coach consultant, and award-winning entrepreneur. You can find her online at vickimcleod.com and offline in the beautiful Fraser Valley, in pajamas, making something” (From the book cover)

Vicki’s book #Untrending caused me to think about my own FOMO (Fear of missing out). We talk about this as well as the challenge to coach others to produce an amount of content that is effective without losing their privacy and peacefulness.

I invite you to listen to the podcast and tell me what you think in the comments or by email: podcast@bluebird.audio .

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Voices from Social Media Camp 2017

May 11, 2017

I went to the Social Media Camp conference in Victoria BC last week and I loved the whole experience! This conference has the right mix of being big enough to feature interesting content and small enough so you don't get lost and you have an opportunity to hang out with the incredible speakers and other professionals. (check out last podcast episode of the BlueBird Podcast for more information on the agenda)

I was inspired by what I experienced and I am determined to let you take part in this newfound inspiration by creating content around what I learned and the people I met. I am planning to bring you podcast interviews with some of the new and old friends I met at the conference.

But at first, I am taking you with me to Social Media Camp. I managed to capture some soundbites from the conference.

In this short episode, you will hear from

I would love to hear what you think about the podcast or if you have questions about Social Media Camp. please send me an email at podcast@bluebird.academy.

Ms-Candy-Blog-compressor.jpg 

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