Keep Calm and Facebook on! [EP 23]

January 18, 2018

In a post, Mark Zuckerberg on January 11th, Facebook announced some major changes in direction that have us social media professional buzzing. If there is one thing that has been consistent with Facebook over the last ten years, it’s the constant changes. For the CEO to make such an announcement himself is quite rare though.

It is impossible to read all the pieces of content out there that are trying to dissect what is happening.

The reactions range from the “End of times” to “Nothing is going to change”

I know there are many more, please share your favourites in the comments.

I usually stay away from picking up stories that everyone else is covering and where people I admire already layed out their thoughts quite eloquently. But I have been asked about my opinion so many times that I decided to dedicate a Podcast episode and this blog post to the topic.

I invite you to listen and tell me what you think!

You can find all links and a lot more information on my blog


Interesting Thoughts About Facebook Messenger Bots From the Bot Boss [EP22]

December 20, 2017

One of the biggest developments in the digital space in 2017 is the growth in the area of Facebook messenger bots. Since Facebook opened their Messenger platform for developers, we have seen a lot of tools being developed to serve this growing market. However, this technology could open up a whole new level of spammy marketing. In this episode of the BlueBird Podcast, I speak to a real expert on using bots for business.

I invite you to listen to the podcast and leave your questions in the comments.

I don't know if you know me well enough yet to know that I can get pretty excited about little things like a new tool to engage my website visitors. This morning I received a Facebook message (I really have to tell my Android phone not to wake me with messages) from Stephanie Blake from Social Sparrow. I had subscribed to her Facebook messenger bot a while ago.

Stephanie's agency provides technology-based marketing solutions to their clients. From building a strategy to Facebook ads to measuring results, Social Sparrow's focus is on providing the maximum ROI (Return on Investment) to their clients. As a team that is up to date on the newest developments, Stephanie and her team are experts in using Facebook messenger bots.

Like anything that is new, messenger bots show amazing results. Apparently open rates for messages are around 90% - not bad compared to an average email open rate of 20 - 30%. But I don't want to bore you with a rant about spamming and misusing your audience. I am confident that those that use these tools wisely will win over those that only sell, sell, sell all the time. At least in the long run.

my site 24/7 and I don't have an international team to back me up. I'm also a little afraid to add a whole bunch of emails to my daily workload.

What Stephanie introduced me to is different though. This chat tool is linked to my Facebook Messenger account. I use Messenger more and more and have it installed on my phone. For me, it's much more convenient to answer a message than to log into my website and answer an inquiry there or by email. And it's more likely that my reply gets seen immediately.

Find more information and all the links on my blog at


How to Pick an Awesome Domain Name [EP21]

December 5, 2017

Picking the right name for your blog, your website or even your business can be a hard decision. And it's a decision that will last for years and is hard to correct if it goes wrong.

The advice on what name to choose for your website address is changing as we users change our habits and what we accept. During the development of my upcoming online course "How to Build Your Own Website" course I came across this question and realized that I needed to touch base with an expert that is knowledgeable about domains and can help us figure out how to find the right answer.

Andy Mcilwain is working on the content marketing team at GoDaddy, primarily working on the GoDaddy blog. Before GoDaddy, Andy worked in-house and at agencies in roles covering front-end development and content production.
On the side he is a longtime organizer of a local WordPress meetup group, also does intro-level WordPress/web training for small businesses. Andy lives in Toronto, Canada.

A “Domain” is the part of your website address (URL) that has the name in it. For example, for my podcast address this is:

In this episode of the BlueBird Podcast Andy and I talk about the important considerations about picking the right name for your website or blog.

We talk about TLDs (Top Level Domains) and if they are worth considering. We discuss if you should always use the .com extension or what you should consider instead.

Did you know that there are currently 364 domain extensions available and 279 are coming up soon?

We talk about how to overcome the difficulty that all the good names seem to have already been taken.

Finally, Andy reveals one of his best-kept secrets.

I invite you to listen to this episode of the BlueBird Podcast, and I would be thrilled if you let me know your thoughts in the comments.

Find all the links and resources mentioned on my blog at:


How Being Creative With Your Box Can Pay Off [EP20]

November 22, 2017

Today on the BlueBird Podcast I speak to Ryan McKenzie who used his experience in the magazine publishing industry to build a successful subscription box business by offering superior value and a community to his customers.

Ryan published an article on LinkedIn that described his expectations and experience with starting a subscription box business. His piece triggered a lot of interest because his idea seems to be very brave and the way he openly describes what he learned is very impressive.

I invite you to listen to episode 20 of the BlueBird Podcast and let me know what you think in the comments.

Ryan McKenzie is one of the partners of My Passion Media and the VP of Canada Wide Media. You might have seen the magazines these companies publish.

They have used their experience and network in the subscription space to add subscription boxes to the mix. These boxes contain "surprise" products that are sent out to subscribers usually every 90 days.

By offering a community and added value to the subscribers, the number of subscribers to each box keeps growing and very few people leave.

Learn more about subscription boxes by listening to the podcast.


One Amazing Contest is Not Worth Losing Your Facebook Page Over [EP19]

November 8, 2017

In this episode BlueBird Podcast, I talk to my colleague Dawn Swick-Renshaw. We are talking about one of my Facebook pet-peeves, "like and share contests" and why it is important to follow Facebook's rules even if you don't want to.

Dawn started Stoney Creek Social Media 9 years ago and her big passion is helping small business owners to use social media for their business.

The reason we connected for this call was a post by Dawn warning people to stop using "like and share" as ways to qualify for winning a Facebook contest. Despite the fact that "everyone" is doing it, it is clearly against Facebook's own Terms of Service (TOS).

"Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted)."

Aside from violating Facebook's TOS you also can't really use the shares to determine a winner because, depending on your fan's privacy settings, you may not be able to even see their share.

There are very good reasons for these rules in the TOS - without them, Facebook would be a very spammy place and would lose users. In the end, the rules are there to protect all of us Facebook users.

One common misconception is that we can contact Facebook to rectify or explain individual cases and have decisions reviewed. Even social media professionals like Dawn and I don't have a way to "call up Facebook".

Facebook contests are a great way to engage and grow your audience. But you have to follow the rules to avoid losing the community you built over a long time.

Find all the links to Dawn in the show notes:


How To Keep Your Emails Out Of The Spam Filter [EP 18]

October 25, 2017

Keeping your email out of the spam filters is one of the most challenging things in email marketing and increasingly in regular communications as well.

In an attempt to protect us from getting too much spam, email and Internet Service providers are applying more advanced filters to eliminate those emails that seem to be low quality to the end user. Of course, there is no human that opens every email and decides if it is spam or not. But because an email is a digital file, it can be analyzed. The filters also look at what reputation the domain has and what server the email is sent from.

There are many elements that influence email deliverability and some of those are quite technical. A lot depends on the reputation of your domain and your email provider.

Email newsletters have been especially hard hit by the fight against spam. Sophisticated filters and things like the Gmail "Promotions" tab keep our readers from ever seeing our emails.

But there are ways and best practices we can apply that help get the emails delivered and opened.

I invite you to listen to my interview with Nicole St. Germain from the ConvertKit customer success team who has a lot of valuable advice about how to design and write your email.

Go to my blog at for more information!

Links mentioned:

A list of words to avoid in your email subject line.

A link to receive a 14-day trial of ConvertKit.

I hope you enjoyed this episode of the BlueBird Podcast and would be thrilled if you could leave a review on google podcasts or wherever you download your podcasts.

keep email out of spam


Essential Survival Tips For Increased Productivity [EP 17-2]

October 18, 2017

This is part 2 of the podcast about how to be more productive in your business and sales with Colin Parker. For the full interview and the show notes go to:


Essential Survival Tips For Increased Productivity [EP 17-1]

October 11, 2017

Are you struggling to "do all the things" like me?

My friend and sales coach Colin Parker is an incredibly productive man. Since I've known him he pulls off regular webinars, builds websites for people, travels internationally to consult with sales teams and teaches small business owners how to sell their goods and services.

I invite you to listen to his tips on how to do it all. For technical reasons, this episode is divided into Part 1 and Part 2. The advantage of that is that I had more time to ask Colin questions :-)

From the Lonestar Sales Performance Website:

Colin Parker is the CEO of Lonestar Sales Performance. He has successfully led sales teams for over 20 years as President and Vice President of global organizations. As a coach and sales strategist, he helps companies to differentiate themselves from their competition. His understanding of how to identify and reach your target market enables you to grow your sales with industry-leading business strategies.

Like many of us, Colin has "Shiny Object Syndrome". This means that he gets easily distracted by new tools, gadgets, and ideas. The pull from more interesting tasks lets us put less pleasant ones on the back burner.

Colin's survival productivity tip #1 

Treat your tasks like a client appointment


Colin's survival productivity tip #2

Form habits! Sales habits are important. As many of us know, cold calling isn't fun. In order to make a sufficient number of calls, we have to get into the habit of doing some prospecting every day. Colin suggests that it takes about 90 days to form a solid habit of doing these unpleasant tasks. He uses a tool called Habit Bull to keep track of his streak and when he has a day when he doesn't feel like doing something he does it so his "perfect streak" of doing the task x-number of days isn't broken.

For example, Colin got into the habit of writing every day. By now this habit is taking root and he is thinking about the next writing session during the day and (almost) doesn't need a reminder anymore.

I see the effects of this strategy with writing for my (almost) daily mailing list.

Colin's productivity tip #3

Set a goal and tell others about it. Colin uses the example of getting people to sign up to his first webinar. He had to follow through with the webinar if he didn't want to embarrass himself.

[clickToTweet tweet="#Productivity tip 3: Set a goal and tell others about it." quote="Productivity tip: Set a goal and tell others about it."]

Unfortunately, our interview broke off for technical reasons. Stay tuned for part 2 with more tips for how to be more productive and form habits.

Here are two ways to make sure you won't miss part 2:

  1. Sign up to blog notifications
  2. Subscribe to the BlueBird Podcast
    1. Android
    2. iTunes


Today's Podcast Episode was sponsored by ConvertKit. My favourite email application.

Colin Parker BlueBird Podcast


10 Obstacles to Your Social Media Success [EP16]

September 27, 2017

My name is Frithjof Petscheleit, and I coach small business owners on how to be successful with their social media and content marketing. In this episode, I want to talk about some of the objections new clients often have that hold them back from building a working social media presence.

I realized that a lot of my clients are struggling because their blog, Facebook page, Instagram account….. wasn’t showing the amazing success they thought they should. So they wanted to give up.

What we learn from this is important. Many of us give up before even trying. I often hear objections like “I don’t have time” “I’m really a very private person,” “I’m not technical,” “I’m overwhelmed,” “My customers are not on social media”……

In this podcast, I want to talk to you about these objections.

I invite you to listen and let me know what you think.

You can find detailed show notes on my blog at:

Here are three ways I can help you succeed:

  1. Sign up to my (almost) daily email list – find out more at
  2. Book a coaching session with me – find the different options at
  3. Check out the BlueBird Academy – my new membership site dedicated to teaching small business owners to be more successful on social media.



A New Way To Make Sure Your Customers Get The Right Content

September 13, 2017

If I think about the people who influenced me the most in 2017, Kim Doyal is high on the list. I've been listening to her podcast for almost a year now, I am a regular, active member of her awesome Facebook group, Content Creators, and I consider her a valued colleague.

Needless to say, I am thrilled to have Kim on the BlueBird Podcast to talk about her new tool, LeadSurveys.

Welcome to Episode 15 of the BlueBird Podcast!

Kim Doyal, "The WordPress Chick", is an entrepreneur, coach, author, and speaker. She has built her lifestyle business using the platform of her choice, WordPress, through sheer determination and commitment.
Widowed in 2003 with two small children, she was determined to build a business that allowed her to be at home while doing something she loved.

Whether you're new to WordPress or consider yourself a more advanced user, Kim's brand building and online tips will make you more successful with your business. Kim is widely known for being authentic and connecting with her audience in a fun and informative way that will keep you coming back for more. Kim is totally self-taught when it comes to WordPress and has been making her living online for the past 9 years.

Kim works with entrepreneurs to build their online presence, connect with their ideal clients and 'show up' in a way that resonates with them. With a successful growing podcast and coaching program, she's able to work directly with entrepreneurs who believe in doing things their 'own way' and in a way that resonates with them. Her motto is "Just Show UP", and Kim will teach you her best tips on digital publishing, blogging, podcasting, WordPress and making a living online. It's not about making a living, it's about designing your life.

I asked Kim a little bit about the path that led her to where she is and what she is doing now.

Kim's current project is called LeadSurveys and she tells us the story of how this web-app was created and why. Leadsurveys lets you create a survey on any website that is designed to sort all the sign ups and collect a lot of information. This way you know exactly what information and offers to send to what customer. You will also be able to send a survey like this to your existing mailing list to find out the same information.

LeadSurveys will be a great tool to personalize the online experience of your customers. Kim and the LeadSurveys plan to open the tool to the public in October and you can sign up to get an invitation for early access.

I am looking forward to the tool and I would like to thank Kim for taking time out of her busy schedule to tell us about this.


The WPchick website

The WPchick Podcast


Content Creators Facebook Group


Episode 15 is sponsored by the BlueBird Academy. Sign up now and get the first month off!