One Amazing Contest is Not Worth Losing Your Facebook Page Over [EP19]

November 8, 2017

In this episode BlueBird Podcast, I talk to my colleague Dawn Swick-Renshaw. We are talking about one of my Facebook pet-peeves, "like and share contests" and why it is important to follow Facebook's rules even if you don't want to.

Dawn started Stoney Creek Social Media 9 years ago and her big passion is helping small business owners to use social media for their business.

The reason we connected for this call was a post by Dawn warning people to stop using "like and share" as ways to qualify for winning a Facebook contest. Despite the fact that "everyone" is doing it, it is clearly against Facebook's own Terms of Service (TOS).

"Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted)."

Aside from violating Facebook's TOS you also can't really use the shares to determine a winner because, depending on your fan's privacy settings, you may not be able to even see their share.

There are very good reasons for these rules in the TOS - without them, Facebook would be a very spammy place and would lose users. In the end, the rules are there to protect all of us Facebook users.

One common misconception is that we can contact Facebook to rectify or explain individual cases and have decisions reviewed. Even social media professionals like Dawn and I don't have a way to "call up Facebook".

Facebook contests are a great way to engage and grow your audience. But you have to follow the rules to avoid losing the community you built over a long time.

Find all the links to Dawn in the show notes:


How To Keep Your Emails Out Of The Spam Filter [EP 18]

October 25, 2017

Keeping your email out of the spam filters is one of the most challenging things in email marketing and increasingly in regular communications as well.

In an attempt to protect us from getting too much spam, email and Internet Service providers are applying more advanced filters to eliminate those emails that seem to be low quality to the end user. Of course, there is no human that opens every email and decides if it is spam or not. But because an email is a digital file, it can be analyzed. The filters also look at what reputation the domain has and what server the email is sent from.

There are many elements that influence email deliverability and some of those are quite technical. A lot depends on the reputation of your domain and your email provider.

Email newsletters have been especially hard hit by the fight against spam. Sophisticated filters and things like the Gmail "Promotions" tab keep our readers from ever seeing our emails.

But there are ways and best practices we can apply that help get the emails delivered and opened.

I invite you to listen to my interview with Nicole St. Germain from the ConvertKit customer success team who has a lot of valuable advice about how to design and write your email.

Go to my blog at for more information!

Links mentioned:

A list of words to avoid in your email subject line.

A link to receive a 14-day trial of ConvertKit.

I hope you enjoyed this episode of the BlueBird Podcast and would be thrilled if you could leave a review on google podcasts or wherever you download your podcasts.

keep email out of spam


Essential Survival Tips For Increased Productivity [EP 17-2]

October 18, 2017

This is part 2 of the podcast about how to be more productive in your business and sales with Colin Parker. For the full interview and the show notes go to:


Essential Survival Tips For Increased Productivity [EP 17-1]

October 11, 2017

Are you struggling to "do all the things" like me?

My friend and sales coach Colin Parker is an incredibly productive man. Since I've known him he pulls off regular webinars, builds websites for people, travels internationally to consult with sales teams and teaches small business owners how to sell their goods and services.

I invite you to listen to his tips on how to do it all. For technical reasons, this episode is divided into Part 1 and Part 2. The advantage of that is that I had more time to ask Colin questions :-)

From the Lonestar Sales Performance Website:

Colin Parker is the CEO of Lonestar Sales Performance. He has successfully led sales teams for over 20 years as President and Vice President of global organizations. As a coach and sales strategist, he helps companies to differentiate themselves from their competition. His understanding of how to identify and reach your target market enables you to grow your sales with industry-leading business strategies.

Like many of us, Colin has "Shiny Object Syndrome". This means that he gets easily distracted by new tools, gadgets, and ideas. The pull from more interesting tasks lets us put less pleasant ones on the back burner.

Colin's survival productivity tip #1 

Treat your tasks like a client appointment


Colin's survival productivity tip #2

Form habits! Sales habits are important. As many of us know, cold calling isn't fun. In order to make a sufficient number of calls, we have to get into the habit of doing some prospecting every day. Colin suggests that it takes about 90 days to form a solid habit of doing these unpleasant tasks. He uses a tool called Habit Bull to keep track of his streak and when he has a day when he doesn't feel like doing something he does it so his "perfect streak" of doing the task x-number of days isn't broken.

For example, Colin got into the habit of writing every day. By now this habit is taking root and he is thinking about the next writing session during the day and (almost) doesn't need a reminder anymore.

I see the effects of this strategy with writing for my (almost) daily mailing list.

Colin's productivity tip #3

Set a goal and tell others about it. Colin uses the example of getting people to sign up to his first webinar. He had to follow through with the webinar if he didn't want to embarrass himself.

[clickToTweet tweet="#Productivity tip 3: Set a goal and tell others about it." quote="Productivity tip: Set a goal and tell others about it."]

Unfortunately, our interview broke off for technical reasons. Stay tuned for part 2 with more tips for how to be more productive and form habits.

Here are two ways to make sure you won't miss part 2:

  1. Sign up to blog notifications
  2. Subscribe to the BlueBird Podcast
    1. Android
    2. iTunes


Today's Podcast Episode was sponsored by ConvertKit. My favourite email application.

Colin Parker BlueBird Podcast


10 Obstacles to Your Social Media Success [EP16]

September 27, 2017

My name is Frithjof Petscheleit, and I coach small business owners on how to be successful with their social media and content marketing. In this episode, I want to talk about some of the objections new clients often have that hold them back from building a working social media presence.

I realized that a lot of my clients are struggling because their blog, Facebook page, Instagram account….. wasn’t showing the amazing success they thought they should. So they wanted to give up.

What we learn from this is important. Many of us give up before even trying. I often hear objections like “I don’t have time” “I’m really a very private person,” “I’m not technical,” “I’m overwhelmed,” “My customers are not on social media”……

In this podcast, I want to talk to you about these objections.

I invite you to listen and let me know what you think.

You can find detailed show notes on my blog at:

Here are three ways I can help you succeed:

  1. Sign up to my (almost) daily email list – find out more at
  2. Book a coaching session with me – find the different options at
  3. Check out the BlueBird Academy – my new membership site dedicated to teaching small business owners to be more successful on social media.



A New Way To Make Sure Your Customers Get The Right Content

September 13, 2017

If I think about the people who influenced me the most in 2017, Kim Doyal is high on the list. I've been listening to her podcast for almost a year now, I am a regular, active member of her awesome Facebook group, Content Creators, and I consider her a valued colleague.

Needless to say, I am thrilled to have Kim on the BlueBird Podcast to talk about her new tool, LeadSurveys.

Welcome to Episode 15 of the BlueBird Podcast!

Kim Doyal, "The WordPress Chick", is an entrepreneur, coach, author, and speaker. She has built her lifestyle business using the platform of her choice, WordPress, through sheer determination and commitment.
Widowed in 2003 with two small children, she was determined to build a business that allowed her to be at home while doing something she loved.

Whether you're new to WordPress or consider yourself a more advanced user, Kim's brand building and online tips will make you more successful with your business. Kim is widely known for being authentic and connecting with her audience in a fun and informative way that will keep you coming back for more. Kim is totally self-taught when it comes to WordPress and has been making her living online for the past 9 years.

Kim works with entrepreneurs to build their online presence, connect with their ideal clients and 'show up' in a way that resonates with them. With a successful growing podcast and coaching program, she's able to work directly with entrepreneurs who believe in doing things their 'own way' and in a way that resonates with them. Her motto is "Just Show UP", and Kim will teach you her best tips on digital publishing, blogging, podcasting, WordPress and making a living online. It's not about making a living, it's about designing your life.

I asked Kim a little bit about the path that led her to where she is and what she is doing now.

Kim's current project is called LeadSurveys and she tells us the story of how this web-app was created and why. Leadsurveys lets you create a survey on any website that is designed to sort all the sign ups and collect a lot of information. This way you know exactly what information and offers to send to what customer. You will also be able to send a survey like this to your existing mailing list to find out the same information.

LeadSurveys will be a great tool to personalize the online experience of your customers. Kim and the LeadSurveys plan to open the tool to the public in October and you can sign up to get an invitation for early access.

I am looking forward to the tool and I would like to thank Kim for taking time out of her busy schedule to tell us about this.


The WPchick website

The WPchick Podcast


Content Creators Facebook Group


Episode 15 is sponsored by the BlueBird Academy. Sign up now and get the first month off!


Insights From Professionals - The New Book by Antoine Airoldi

August 30, 2017

Antoine's first book "Insights From Professionals" comes out in November and in this episode of the BlueBird Podcast, he tells us all about copywriting and the story behind the book.

Antoine Airoldi is a freelance copywriter and author of Insights from Professionals. His first book comes out this fall with GenZ Publishing. He wrote his book during his final year of university when he noticed other students knew nothing about their future.  Students simply wanted to figure out when they would graduate.

First Antoine explains to us what a copywriter does. Then he tells us the surprising story of submitting his book proposal and the result.

For his book, Antoine interviewed authors, business leaders, and CEOs. The book consists of 10 interviews with these people.

The biggest names in the book include Eric Wahl, Gary Vaynerchuk, and others. His book proposal was accepted by the publisher right away and we can look forward to Antoine's book, Insights From Professionals, coming out in November.

I'll keep you posted!



Does Politics Belong in Business - Minisode of the BlueBIrd Podcast

August 20, 2017
Welcome! My name is Frithjof Petscheleit and this is a minisode of the Bluebird Podcast. Minisodes are podcast episodes that I publish outside of the regular schedule. To catch all my podcast episodes, please go to and subscribe. You can also email me at and I will send you a link.
This episode is from a Facebook live call I had with Matt Stewart - The Bearded Leader on August 18th to discuss the question "Does politics belong in business"
Matt Stewart is a no bullshit activator of potential. His No Excuses, Now What approach has been fostered & developed over the past 20+ years of coaching, collaborating and advising Senior Leaders across North America.
Matt takes this experience as an executive coach to the business leaders of the future by teaching leadership at the Centre for Arts and Technology in Kelowna as well as in giving TED talks and presentations at events and conferences all over the world.
After the events in Charlottesville last weekend where white supremacist groups staged a rally and a terrorist subsequently killed and injured counter-protestors. The world was shocked to hear support for the racist groups from the president of the United States.
This caused many business leaders of small and very large companies to break their silence on political issues and speak out in opposition to the president and the racist views of the protesters.
Both Matt, who teaches executive leadership and I, as a coach to small business people, would usually warn our students about voicing our political views in a business setting. In this recording of our Facebook live event on August 18th we discuss our thoughts about this.
If you would rather see the stream as a video and join the discussion, please head over to and find the episode page.

Bryan Kramer about Effective Facebook Groups (EP13)

August 16, 2017

I am so excited to present an interview with the incredible Bryan Kramer on episode 13 of the BlueBird Podcast. (And my inner fanboy is jumping up and down!)

Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.

With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.

Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.

His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.

A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic.

Since I wrote my post The Three Faces of Facebook in 2015 Facebook groups have come a long way. Today we can witness many successful groups that have thousands of members. Facebook groups are great for finding support and finding people that are interested in the same topics. Done right, a group can be an awesome "Alpha Audience" as Mark Schaefer calls it.

Facebook groups can also be a great way of adding a community to your membership website.

I am currently in over 80 Facebook groups and most of them are either dormant or have so little use to me that I turned off all notifications. There are others though that I visit and participate in every day. Two of them are by Bryan Kramer and his team.

In this BlueBird Podcast episode, I talk to Bryan about what makes a Facebook group successful?

I invite you to listen to the end when Bryan makes a very generous offer.

Bryan points out some keys to making a Facebook group successful.
It starts with the onboarding process. By vetting that you only get the right people into your group you can learn what is important to them and you can refuse to accept spammers and other characters you don't want.

The first six months of a new Facebook group are crucial because that's when you set the culture and the tone of the group. After that, you have a core group of people that participate and help to keep the culture of the group alive.

The rules don't have to be complicated. Bryan's groups have two simple rules:

  1. Post content to educate others
  2. Ask for help

Here is the link to the Human Marketing Hub group:

The other group is part of the Human Marketing Club, a very useful membership site. Bryan has generously offered this free 10-day trial that includes access to the Facebook group: (From the time you click you have 3 days to make a decision as represented by the counter).

I hope you enjoyed Episode 13 of the BlueBird Podcast!

This week's podcast is "sponsored" by my own membership website (that also includes a Facebook Group).BlueBird Academy logo


The Magic That Happens When You Truly Serve Every Day

August 2, 2017

This episode of the BlueBird podcast is the most inspirational one I have recorded so far. What Martin said moved me so much that I am going to take his challenge. But more on that later.

I invite you to listen to this fascinating interview and let me know what you think either in the comments or by sending an email to  

My guest today is Martin Stellar

We met Martin in Episode 11 as part of the Missinglettr team. Martin is the affiliate and community manager at Missinglettr. He also has a business centered around coaching ambitious entrepreneurs in order to grow their business.

Martin is a recovering monk and a professional creative. Find out more about him at

I found a lot of parallels between Martin and myself. Not the recovering monk part :-) but the fact that we both use all of our life experience and everything we learned along the way to help our customers.

Martin sends a daily email to his list. His emails are inspirational and helpful; they are never spammy or boring. The focus of his emails is to serve his readers.

This is a challenge in itself because you have to earn your readers' trust every day. If you betray this trust they unsubscribe. 

I find this trend very interesting: On one hand, you have a growing number of tools to reduce the amount of email you get. On the other hand, more and more people sign up to daily emails. The key is to create email campaigns that don't focus on selling to your list but serve your audience instead.

As a bonus, Martin's emails feature his own unique illustrations. Sign up to Martin's list here: Of course, this task seems very daunting but Martin shares very valuable tips on how to make this work.

Martin's challenge to all of us:

Send a daily email to your list for 30 days and see what happens. Send a daily email to your list for 30 days and see what happens.

I'm taking Martin up on this challenge:

I am starting a list that I call my "Almost Daily Email" list. Almost because I will only send it on weekdays.  My own challenge will start on my birthday on August 15th and run for thirty days. At that point, I will all decide if I want to continue. 

Sign up here:

What would make a daily email valuable to you?